Tuesday, April 9, 2013

QR Code: Advertising Strategy

After the recent overhaul of my personal website, MelodyPayne.com, I wanted to try additional ways of marketing piano lessons that might attract new prospective piano parents. My husband and I {finally!} updated our talk-and-text cellphones to smartphones a few weeks ago, so my plan was to incorporate a QR Code as part of my advertising and recruitment strategy. This will work not only for my personal website, but for my blog, online video lessons, and any additional special event or offering I want to advertise.

Drumroll please...

Introducing my personal QR Code! Scan the code with a QR or Barcode scanner (such as RedLaser) on your smartphone, and TA-DA! You're magically taken directly to my website. Pretty nifty, eh? :) I can think of TONS of ways this could be useful. What is your favorite way to incorporate a QR Code? Add a comment below to share your ideas.


  1. Fabulous idea! Just got a smart phone a couple of months ago myself. I'm all over this one...

  2. Thanks, LaDona! I was excited to finally try it :) Let me know how it works for you!